Toronto is a city of opportunities, home to many companies and well-known brands. The Sentaler clothing brand was also founded in Toronto. Today, we decided to delve deeper into its origin story and operational features. Read more on torontonka.com.
The Brand’s Origin Story
Every brand or company has its founders and creators. Designer Bojana Sentaler is considered the mother of the Sentaler brand. Born in Belgrade, Serbia, she moved to Toronto at the age of 8.
From a young age, Bojana was interested in fashion and design. However, instead of pursuing fashion initially, she chose to study at York University, earning a degree from the Schulich School of Business. Yet, thoughts of fashion and design never left her.
In 2009, Bojana Sentaler travelled to Peru. It was during this trip that she discovered alpaca wool – a unique material that inspired her to create her first collection of coats.
Following this fateful journey, she returned to Canada and founded the Sentaler brand. The new brand offered fashion-conscious individuals stylish and warm outerwear that combines elegance with functionality.
It’s worth noting that the brand quickly gained popularity. Sentaler began producing luxurious alpaca coats, and the outerwear became a favourite among celebrities and influential figures.
What’s Behind the Brand’s Phenomenon?
The Sentaler brand produces not only coats but also jackets and accessories. Notably, Sentaler is one of Canada’s leading luxury outerwear brands. However, not everyone understands the reasons behind its widespread appeal. In this section, we’ll explore Sentaler’s key characteristics in more detail:
- Materials: The outerwear and accessories are crafted from alpaca and cashmere. The brand’s items are not only beautiful but also exceptionally comfortable and warm.
- Design: Sentaler is renowned worldwide for its unique design. Each piece features handmade details and blends classic styles with contemporary trends.
- Variety of Styles: The brand’s products cater to both women and men. Everyone can find something special, from classic pieces to bold statements.
- Not Just Beautiful, But Comfortable Too: This is Sentaler’s core philosophy. Often, clothing can be stylish and sophisticated but uncomfortable to wear. In contrast, Sentaler creates apparel that is both functional and beautiful.
Worn by Celebrities
The Sentaler brand is popular not only in Canada but also internationally. Moreover, many celebrities are seen wearing Sentaler coats and jackets. Among the famous personalities who wear Sentaler are:
- Meghan Markle – The Duchess of Sussex has been spotted in Sentaler coats at public events on numerous occasions. Her choice of this brand underscores its elegance and luxury.
- Kate Middleton – The Duchess of Cambridge has also worn Sentaler pieces, confirming the brand’s popularity among members of the royal family.
- Emma Watson – The actress and activist, who supports ethical fashion, also chooses Sentaler for her outings.
- Reese Witherspoon – The actress and producer, known for her stylish taste, has also been seen in Sentaler clothing.
Such high-profile clients make the Canadian brand even more popular, and its products highly sought after by the general public.
It’s worth mentioning that Sentaler received “The Outerwear Brand of The Year” award at the Canadian Arts and Fashion Awards (CAFA) in 2022. Also that year, the brand opened its flagship store in Yorkville Village, Toronto. The store has become a permanent retail location for the brand’s products.
The Sentaler outerwear brand is a symbol of luxury, comfort, and coziness. It has gained worldwide popularity and recognition. We hope this material was informative and that you learned more about your city and the renowned Sentaler brand.