Cosmetics rank among the most sought-after products, writes torontonka. It’s no surprise, as women worldwide aspire to look beautiful and well-groomed. Cosmetics serve as the ultimate tool to conceal imperfections and highlight advantages effectively.
However, achieving such results requires cosmetics that are genuinely high-quality and, of course, safe.
Among the many successful global brands, MAC Cosmetics rightfully stands out. It is a renowned Canadian cosmetics manufacturer. Its products are known for their exceptional quality, excellent longevity, and rich pigmentation. As such, MAC cosmetics are not typically suitable for everyday use. Instead, they are one of the best options for photoshoots or special events.
Additionally, MAC collaborates with makeup artists who work with global film actors. MAC Cosmetics helps create stunning looks that can withstand long hours of events and filming.
In this article, based on maccosmetics.com, we delve into the story of a world-famous cosmetics brand with Canadian origins.
The Beginning of the Story
The MAC brand was founded in 1984 in Toronto by two Franks—Toskan and Angelo.
The company’s products were originally intended for professional use.
According to Frank Toskan, the brand initially produced cosmetics used exclusively by models. Over time, the idea of broader product distribution emerged.
This decision proved highly successful. By the 1990s, the brand had over 100 stores in various countries, generating colossal revenue.
The Downside of Success
However, as is often the case, success has its downside.
In the case of MAC, the rapid development, expansion of retail locations, and adaptation of products for specific continents left the founders with little time to create new products.
A New Owner
In 1994, Estée Lauder acquired a 51% stake in MAC and assumed management of the business.
The MAC founders retained only creative control over the brand.
In 1997, tragedy struck with the death of Frank Angelo at the age of 49 due to sudden cardiac arrest.
In 1998, Toskan made an unexpected decision to sell the remaining shares to Estée Lauder. After that, the former owner parted ways with the brand for good.
Assistance from Makeup Artists
MAC is a leading global cosmetics brand.
Interestingly, every MAC store employs professional makeup artists who assist customers in selecting the most suitable products.
The Most Popular Brand
MAC is one of the most sought-after brands for creating makeup for film actors.
The most popular MAC products include Studio Fix Fluid and Ruby Woo Lipstick.
In Tribute to a Talented Singer
In September 2012, MAC launched an Indian-themed cosmetics collection in collaboration with the family of the late singer Selena.
Selena’s sister worked closely with MAC to develop products that would capture the unique style that set Selena apart.
The result was astounding. The collection sold out within hours, with queues stretching several kilometres. Many customers left empty-handed as the supply couldn’t meet the demand.
The high demand for this collection led MAC to expand it further in 2016.
Photo credits: stylevanity.com, hannahwing.com